Concept development

Headbrands is a wholesale company who gives hairdressers the choice to mix their orders however they want. They are exclusive retailers of several major brands in the Nordic region and care about giving hairdressers the best and newest products available on the market.

This magazine is a concept development based on the biggest trends for the spring of 2021. An important part of the magazine that is sent out is to highlight specific products to increase sales of them. As HeadBrands are exclusive resellers of several major brands, they must also consider lifting them in order to retain them as brands.

Major common trends in graphic design and hair are gradients, rainbows and blocking with a big flash in the early 90’s.  A fantastic combination where one balances between minimalism and maximalism.