Content Marketing Manager with focus on building the brand, marketing strategies and digital design.

↳ Description

I started at Skillboost in April 2023. A SaaS company focused on e-learning. My first mission was to clarify and clean up the website and create a modernised brand.

My job included UX/UI, analysing buyer journeys, identifying behavior patterns, creating brand identity, target analysis (B2B), competition analysis, storytelling, and structuring the plan for future projects.

I took to the challenge with an approach to differentiate Skillboost from the  competitors with colors and playfulness. Through analysing competitors design I came to the conclusion to keep it simple and recognisable, yet different from what others had previously done. 


April-October 2023

Brand Identity & Guidebook

Advertisement for the platform created by me with help from pre-made animations.

of platform

A big part of creating a sales funnel for future clients is to create eye catching but informative animations of the simplicity and advantages Skillboost  have. Below you can see a section of the website that I build together with the animations and copywriting I’ve created to display the platform.

1. Skapa

Välj en mall eller
skapa din egna

2. Redigera

Skapa effektivt
och stilrent

3. Dela

Automatisera utskick
av innehåll

Social Media

Leveraging social media is vital for promoting
e-learning. It enables the company to reach a wide audience, engage with potential learners, and establish credibility through simple, fun and informative content.

Examples of stories & ads