Skillboost.io
Content Marketing Manager with focus on building the brand, marketing strategies and digital design.
Duration
April-October 2023
↳ Description
I started at Skillboost in April 2023. A SaaS company focused on e-learning. My first mission was to clarify and clean up the website and create a modernised brand.
My job included UX/UI, analysing buyer journeys, identifying behavior patterns, creating brand identity, target analysis (B2B), competition analysis, storytelling, and structuring the plan for future projects.
I took to the challenge with an approach to differentiate Skillboost from the competitors with colors and playfulness. Through analysing competitors design I came to the conclusion to keep it simple and recognisable, yet different from what others had previously done.
Brand Identity & Guidebook
Advertisement for the platform created by me with help from pre-made animations.
Infographic
of platform
A big part of creating a sales funnel for future clients is to create eye catching but informative animations of the simplicity and advantages Skillboost have. Below you can see a section of the website that I build together with the animations and copywriting I’ve created to display the platform.
1. Create
Choose a template
or create your own
- Multiple templates designed for different needs
- Create courses, guides, checklists, quizzes & surveys
- Coherent design that saves time
2.Edit
Create efficiently
and stylish
- Ready-made modules for your needs
- Drag & Drop make it easy to create
- Quickly add texts, images and video
3. Share
Automate the delivery
of content
- Share directly via link or QR code
- Automate emails with clear processes
- Reduce the risk of something being forgotten
- Save time on recurring tasks
Social Media
Leveraging social media is vital for promoting
e-learning. It enables the company to reach a wide audience, engage with potential learners, and establish credibility through simple, fun and informative content.
Examples of stories & ads (Swedish)
