Skillboost

Skillboost.io

Content Marketing Manager with focus on building the brand, marketing strategies and digital design.
↳ Visit Website

↳ Description

I started at Skillboost in April 2023. A SaaS company focused on e-learning. My first mission was to clarify and clean up the website and create a modernised brand.

My job included UX/UI, analysing buyer journeys, identifying behavior patterns, creating brand identity, target analysis (B2B), competition analysis, storytelling, and structuring the plan for future projects.

I took to the challenge with an approach to differentiate Skillboost from the  competitors with colors and playfulness. Through analysing competitors design I came to the conclusion to keep it simple and recognisable, yet different from what others had previously done. 

Duration

April-October 2023

Brand Identity & Guidebook

↳ PDF version
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Advertisement for the platform created by me with help from pre-made animations.

Infographic
of platform

A big part of creating a sales funnel for future clients is to create eye catching but informative animations of the simplicity and advantages Skillboost  have. Below you can see a section of the website that I build together with the animations and copywriting I’ve created to display the platform.

1. Skapa

Välj en mall eller
skapa din egna

  • Flera mallar utformade för olika behov
  • Skapa kurser, guider, checklistor, quiz & enkäter
  • Sammanhängande design som sparar tid
Se våra mallar

2. Redigera

Skapa effektivt
och stilrent

  • Färdigbyggda moduler för ert behov
  • Drag & Drop gör det enkelt att skapa
  • Lägg snabbt till texter, bilder och video
Testa att bygga själv

3. Dela

Automatisera utskick
av innehåll

  • Dela direkt via länk eller QR kod
  • Automatisera utskick med klara processer
  • Minska risken att något glöms bort
  • Spara tid på återkommande uppgifter
Kom igång gratis

Social Media

Leveraging social media is vital for promoting
e-learning. It enables the company to reach a wide audience, engage with potential learners, and establish credibility through simple, fun and informative content.

Examples of stories & ads