I started at Skillboost in April 2023. A SaaS company focused on e-learning. My first mission was to clarify and clean up the website and create a modernised brand.
My job included UX/UI, analysing buyer journeys, identifying behavior patterns, creating brand identity, target analysis (B2B), competition analysis, storytelling, and structuring the plan for future projects.
I took to the challenge with an approach to differentiate Skillboost from the competitors with colors and playfulness. Through analysing competitors design I came to the conclusion to keep it simple and recognisable, yet different from what others had previously done.
Brand Identity & Guidebook
Advertisement for the platform created by me with help from pre-made animations.
A big part of creating a sales funnel for future clients is to create eye catching but informative animations of the simplicity and advantages Skillboost have. Below you can see a section of the website that I build together with the animations and copywriting I’ve created to display the platform.
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Leveraging social media is vital for promoting
e-learning. It enables the company to reach a wide audience, engage with potential learners, and establish credibility through simple, fun and informative content.