I started at Skillboost in April 2023. A SaaS company focused on e-learning. My first mission has been to clarify and clean up the website and create a modernised brand. My daily responsibilities includes UX/UI, analysing buyer journeys, identifying behavior patterns, creating brand identity, target analysis (B2B), competition analysis, storytelling, and structuring the drive for future project.

Leveraging social media is vital for promoting an e-learning business. It enables the company to reach a wide audience, engage with potential learners, and establish credibility through simple, fun and informative content. 

I took to the challenge with an approach to differentiate Skillboost from the  competitors with colors and playfulness. Through analysing competitors design I came to the conclusion to keep it simple and recognisable, yet different from what others had previously done.